If you are selling yachts, it’s important to give potential customers a reason to come see your yacht. That’s why writing a yacht sales brochure is essential for getting people excited about your boat and making it appealing to other buyers. A sales brochure is essentially a marketing document written in layman’s terms for potential buyers.
It gives them an idea of what they can expect if they choose your yacht as their new home. There are several things you should keep in mind when writing a sales brochure and how to sell your yacht the right way with one. Let’s explore some of the key components of writing a brochure and tips on selling that will help you get everyone excited about your boat.
What to Include in a Yacht Sales Brochure
You will want to include a lot of detail in your sales brochure. This can be a confusing process, especially if you are new to the boat business. You must include all the facts and figures that potential buyers will be looking for. So, what should you include in a yacht sales brochure? Here’s a list of some of the key components you should include in your sales brochure:
- The yacht’s specifications- What model is it? What is the size, layout, year built and other specifications? Is it a catamaran or a traditional hull?
- The yacht’s features- What features does the yacht come with? What are the yacht’s interiors like? What is the yacht’s equipment like and how easy is it to use?
- The yacht’s specifications- What are the yacht’s charter rates and other charter-related information like special events and charter duration? What are the charter insurance costs and charter cancellation policy?
- The yacht’s services- What are the yacht’s maintenance and technical schedule? What are the yacht’s service providers like? What is charter management like?
Consider an Online Brochure
With the booming internet market, many people are now buying and selling boats online. That means you may want to consider publishing your yacht sales brochure online. You can do this by creating an online brochure that is dedicated to your boat. You can include all the same information you would include in print brochures, but you can include pictures, videos, and prices in an online brochure.
You can make your online brochure simple or sophisticated depending on your yacht sales brochure. You can also make your online brochure interactive so that potential clients can ask you questions and get a more personal experience. Online brochures are cost-effective and a great way to reach a wide range of customers.
Create a Print Brochure
If you are printing your sales brochure on paper, keep in mind that the paper you choose will have a huge impact on how many people see your brochure. So, make sure to keep it simple and to the point. You’ll also want to keep it concise and geared toward potential customers in mind. When printing your sales brochure, there are a few things you’ll want to keep in mind to maximize the impact of your brochure.
Choose a high-quality paper that stands out from the crowd. You’ll want to make sure that the paper you use is smooth and has a nice weight to it. The paper you select should also be thick enough to last through the rigours of being dropped, thrown in a drawer, etc. The paper should also be durable and not easily damaged. Make sure the paper you choose is easy to read and legible. You’ll also want to make sure that the paper you choose is vibrant and saturated enough to stand out in a crowd. You’ll also want to make sure that the paper you choose is large enough to be seen clearly and be able to be read from several feet away.
Distribute a Printed Showroom Brochure
You may also want to consider visiting potential customers in person and distributing printed showroom brochures in their homes. This can be a great way to get your sales brochure and the boat in front of potential customers in an informal setting.
This will help you get to see the boat in a way that they may not have been able to before visiting a showroom (or in some cases, a yacht broker). You can also invite potential customers to come to view your yacht at your facility if it is open to the public. This will allow you to show them the boat and answer any questions they have about it.
Use Social Media to Promote Your Brochure
As you begin the process of selling your yacht, you’ll want to make sure that you are promoting your sales brochure online. You can do this by sharing your sales brochure on social media. You can share a link to your sales brochure on your yacht sales page, on your yacht brokerage page, on your website, and in your email signature.
You can also share a link on your social media accounts to help get the word out about your sales brochure. Make sure you are sharing your sales brochure regularly and creating content around it. This will help ensure that potential customers find your brochure and learn more about your yacht. You can also make sure you are responding to any customer inquiries you receive about your yacht. This will help create a positive impression about your yacht and help you retain customers.
Conclusion
Writing a yacht sales brochure is an important part of selling your boat. You will want to make sure you include all the important information potential buyers will need to know to decide on buying your boat. You can also consider an online yacht sales brochure or distribute printed showroom brochures.
You can make your sales brochure simple or sophisticated depending on your needs and reach. You can also make your sales brochure interactive so that potential customers can ask you questions and get a more personal experience. You can also make sure you are promoting your sales brochure regularly and creating content around it.
